The Delhi High Court has passed an interim order protecting entrepreneur Aman Gupta's personality rights 1. Justice Tushar Rao Gedela issued the directive after Gupta, co-founder of consumer electronics brand boAt and a judge on Shark Tank India, filed suit alleging widespread unauthorised commercial use of his personality attributes across online platforms 1.
The suit named several defendants, including unknown persons, online intermediaries, and websites 1. Alleged infringements ranged from AI-generated chatbots impersonating Gupta to fake event booking listings, merchandise bearing his catchphrases, counterfeit Instagram profiles, published contact details, and circulation of pornographic and deepfake content 1.
The Court found that Gupta had established sufficient goodwill and public recognition to warrant protection of his personality and trademark rights 1. "The manner in which the defendants are exploiting his name, voice, persona, slogans, registered trade marks of the plaintiff positively assert the underlying fact of plaintiffs' personality which are exclusive to him and none else," the order stated 1.
Regarding the alleged deepfake and obscene content, the Court observed: "It goes without saying that the sexually explicit material/videos created by the defendants using the personality traits and attributes of the plaintiff, surely is an aspect which needs immediate and urgent consideration by the Court" 1.
The Court restrained defendants from "misusing or exploiting the plaintiff's name, likeness, image, voice, photos, videos, GIFs, contact details, or any aspect of the plaintiff's persona" without written authorisation, including through "AI, deepfake technology, or any medium" 1. The case will be heard next on October 1, 2026 1.
The Court permitted Gupta to flag newly discovered infringing websites during the suit's pendency 1. It directed Meta, Google, and GoDaddy to "forthwith lock or suspend the domain name registrations" of such sites upon receiving supporting evidence from the plaintiff 1. The platforms must also remove identified infringing material and disclose user details linked to allegedly fake profiles and accounts 1.
The order lists several routine internet services among the allegedly infringing material 1. These include RocketReach, ContactOut, EasyLeadz, and RapidKings—platforms that publish or aggregate professional contact details and email information 1.
ops.llm_calls. Every fact traces to a citation. If a fact looks wrong, write to corrections.