Fraganote, a direct-to-consumer (D2C) perfume brand, has raised $3 million in a Series A funding round led by V3 Ventures, with participation from existing investor Rukam Capital, the company confirmed. The round included $2.6 million from V3 Ventures and $0.6 million from Rukam Capital. Founded in 2023 by Garima Kakkar and Arjun Anand, the startup plans to use the fresh capital to expand its product portfolio and strengthen its brand presence.
The startup had previously raised $1 million in a pre-Series A round from Rukam Capital last year. Fraganote currently offers around 42 SKUs and generates 60% of its revenue from its own website, 20% from quick commerce platforms such as Blinkit and Zepto, and 10% from ecommerce platforms including Nykaa, Myntra, and Amazon, according to cofounder Garima Kakkar. The brand is also growing its offline retail presence, which contributes 10% of sales through multi-brand outlets and kiosks located in 14 tier I and II cities.
Fraganote plans to use the new funds to build its brand identity, improve omnichannel distribution, and diversify its product line beyond perfumes by introducing fragrant body wash, mist, lotion, and other body care products. The startup aims to scale its kiosk count to 100 by the end of the year, targeting customers who prefer to try products before purchasing. This expansion reflects a broader trend of D2C brands enhancing offline touchpoints to complement online sales channels.
The company’s strategy to become a fully omnichannel brand with a broad portfolio across multiple fragrance and body care categories is set to unfold throughout 2026. Fraganote’s kiosks are currently operational in 14 cities, and the target to reach 100 kiosks by year-end underscores its focus on offline retail growth, as detailed by cofounder Garima Kakkar.