Fairdeal.Market, a B2B quick commerce platform, has raised $15 million (₹142.8 crore) in a Series A funding round led by Bertelsmann India Investments (BII), with participation from WaterBridge Ventures and Incubate Asia Fund, according to inc42.com. The startup plans to use the funds to expand its dark store operations, enhance its retailer network, and improve last-mile delivery capabilities.
Founded in 2022 by siblings Prateek and Yash Bansal, Fairdeal.Market delivers over 1,000 SKUs to small retailers across Delhi NCR within 60 minutes. The company has scaled to more than 20,000 active retailers in the region over the past six months. The fresh capital will also be used to strengthen its technology stack and data infrastructure, supporting its goal to expand into new metro cities and grow its retailer network to over 100,000 during the ongoing fiscal year.
This funding round highlights growing investor interest in B2B quick commerce, a sector focused on improving inventory management and replenishment for kirana stores. Fairdeal.Market’s approach addresses the need for faster, reliable wholesale delivery, which can enhance shelf efficiency and inventory turns for small retailers. The involvement of BII and other investors signals confidence in the startup’s potential to scale rapidly in India’s evolving retail landscape.
Looking ahead, Fairdeal.Market aims to accelerate its expansion into additional metropolitan areas across India. The company will focus on scaling its retailer base and enhancing operational capabilities, including last-mile delivery and offline distribution services for direct-to-consumer brands, throughout the current fiscal year, inc42.com reported.