FTC Finalizes Order Requiring Divestiture in Valvoline-Greenbriar Deal

The Federal Trade Commission (FTC) finalized a consent order concerning the acquisition of quick-lube oil change outlets by Valvoline Inc. from Greenbriar Equity Fund V., L.P. (Greenbriar). The order addresses antitrust concerns raised by the deal. ¹

The FTC's final order mandates the divestiture of 45 quick-lube oil change shops. This action aims to resolve competition issues arising from Valvoline's acquisition of roughly 200 quick-lube oil change outlets from Greenbriar. ¹

The FTC's complaint alleged that the acquisition would reduce competition in 25 local markets. In these markets, Valvoline and Oil Changers, a Greenbriar subsidiary, directly compete in providing quick-lube oil changes. ¹

Under the terms of the final order, Main Street Auto LLC will acquire the divested outlets from Greenbriar. These outlets will continue to operate under the Oil Changers brand. ¹

The order is designed to protect consumers from potential increases in prices and decreases in service quality for quick-lube oil changes. The markets affected include locations in California, Kentucky, Idaho, Illinois, Indiana, Michigan, Washington, and Wisconsin. ¹

The Commission approved the final order after a public comment period, with a 2-0 vote. ¹

The FTC's mission includes promoting competition, protecting consumers, and educating the public. ¹

The FTC provides resources for consumers, including information on how competition benefits consumers, how to file an antitrust complaint, and how to comment on proposed mergers. ¹

The FTC encourages the public to stay informed through social media, press releases, and its blog, 'Competition Matters.' ¹