BazaarNow secured Rs 72 crore in funding from Peak XV and other investors to accelerate its quick commerce operations in non-metro cities, the company announced this week. The fresh capital injection aims to enhance the startup's delivery infrastructure and expand its market reach beyond major urban centers, according to economictimes.indiatimes.com.
The funding round was led by Peak XV, with participation from existing and new investors. BazaarNow plans to deploy the capital to scale its technology platform and logistics network, enabling faster delivery times in tier 2 and tier 3 cities. The company highlighted that the investment will support hiring and operational expansion to meet growing consumer demand in these regions.
Quick commerce, or q-commerce, has become a competitive sector in India, with startups racing to offer ultra-fast delivery of groceries and essentials. BazaarNow's Rs 72 crore raise follows similar funding rounds by rivals targeting non-metro markets, reflecting the sector's shift towards deeper penetration outside metropolitan areas. The infusion positions BazaarNow to compete with established players focusing on rapid delivery in smaller cities.
BazaarNow's latest funding round was disclosed in its regulatory filings this week, marking a key milestone as the startup intensifies efforts to capture the expanding quick commerce market in India’s non-metro regions.