Swara Baby Products Ltd, a disposable hygiene products manufacturer controlled by Brainbees Solutions Ltd and backed by FirstCry, plans to file draft papers for an initial public offering (IPO) worth $100 million within the next 10 to 15 days, according to livemint.com. The company is expected to offer a mix of fresh shares and an offer for sale (OFS).
Swara Baby is majority-owned by Brainbees Solutions Ltd, which operates the FirstCry e-commerce platform and holds a 76.59% stake in the company. The filing will mark a significant step for the contract manufacturer in raising capital from public markets, with the IPO expected to attract investor interest given the backing of FirstCry, a prominent player in the baby and childcare segment.
The planned IPO comes amid growing investor appetite for companies in the hygiene and baby care sectors, which have seen increased demand post-pandemic. Swara Baby’s move follows a trend of consumer-focused companies tapping public markets for expansion capital. Comparable deals in the sector have drawn attention due to the steady growth in disposable hygiene products and the rising penetration of e-commerce platforms like FirstCry.
The company aims to complete the draft filing process by late June, setting the stage for regulatory review and eventual market debut. The IPO size of $100 million positions Swara Baby as a notable entrant in the hygiene products space, potentially providing the company with resources to scale manufacturing and distribution capabilities.