AI-powered shopping assistants are becoming integral to the online purchase process in India, with 41% of consumers already using these tools and another 40% expected to adopt them soon, according to inc42.com. Platforms like Amazon’s Rufus, Myntra’s Maya, Meesho’s Vaani, and Flipkart’s Flippi guide users from product discovery to checkout, transforming how consumers shop online.
These AI assistants handle various consumer needs, including product discovery, usage suitability, and price comparison. Flash AI’s founder Ranjith Boyanapalli noted that ChatGPT processes about 2 billion queries daily, with nearly 50 million related to commerce. This highlights the growing reliance on AI for shopping decisions, moving beyond novelty to measurable consumer behavior across India’s ecommerce sector.
The shift toward AI in shopping reflects broader trends in consumer behavior and ecommerce innovation. As AI tools facilitate informed purchasing decisions, they also drive higher conversion rates for retailers. This trend aligns with global movements where AI supports personalized shopping experiences, but India’s rapid adoption underscores the country’s expanding digital consumer base and evolving market dynamics.
The increasing use of AI shopping assistants is supported by data showing nearly half of Indian consumers engaging with these tools. This adoption rate positions India as a significant market for AI-driven ecommerce solutions, with platforms continuing to enhance their AI capabilities to capture and convert online shoppers effectively.