Amazon India is ramping up its quick commerce efforts after a slow start, according to Samir Kumar, the country manager. The company is expanding its investments in rapid delivery services as it marks 13 years in the Indian market, aiming to leverage its strengths in selection, inventory management, and fulfilment to compete with established players like Zepto and Blinkit, livemint.com reported.
In an interview with Mint, Samir Kumar acknowledged that Amazon was initially slow to enter the quick commerce segment but is now intensifying its focus. The company plans to build on its existing infrastructure and technology to improve delivery speed and customer experience. Kumar highlighted that Amazon's long-term commitment to India underpins its strategy to grow in this fast-evolving sector.
The quick commerce market in India has seen rapid growth with startups like Zepto and Blinkit leading the space. Amazon's entry and increased investment could intensify competition, potentially reshaping the sector. Kumar emphasized that Amazon's capabilities in inventory and fulfilment will be critical differentiators as quick commerce matures, suggesting a shift from pure speed to quality and reliability in service.
Amazon India's renewed quick commerce push comes as the company celebrates over a decade in the country. The next phase will test how effectively it can scale its rapid delivery network to meet rising consumer expectations and compete with entrenched rivals in India's dynamic e-grocery market.