Swiggy’s co-founder and CEO Sriharsha Majety said the quick commerce industry in India is unlikely to sustain as many players as it currently has, according to an interview with The Economic Times. Majety made these remarks amid growing competition and consolidation in the sector.
Majety explained that the quick commerce space, which promises delivery within minutes, has attracted numerous startups and established firms. However, he noted that the market dynamics and unit economics will force many players to exit or merge. Swiggy itself has been adjusting its strategy to focus on profitable growth rather than aggressive expansion, reflecting a broader trend in the industry.
The quick commerce sector in India has seen rapid growth but also rising costs and operational challenges. Majety’s comments highlight the pressure on startups to achieve scale and efficiency to survive. The industry has drawn significant investment but faces questions about long-term sustainability as players compete on delivery speed and coverage.
Looking ahead, Swiggy plans to continue refining its quick commerce offerings with an emphasis on profitability. The company is expected to focus on optimizing its delivery network and customer experience. Observers will watch how consolidation unfolds and which players emerge as dominant in this evolving market, according to economictimes.indiatimes.com.