Walmart-backed ecommerce marketplace Flipkart has expanded its zero-commission policy to cover all fashion products regardless of price, benefiting around 90,000 sellers including MSMEs, homegrown brands, and D2C labels, the company said. Previously, the policy applied only to fashion products priced below ₹1,000. This change aims to help sellers retain higher margins and reinvest in their product portfolios and brands, according to inc42.com.
Flipkart initially introduced the zero-commission model last year for products under ₹1,000 across various categories to lower selling costs for merchants. It later extended this benefit to all products on its hypervalue platform, Shopsy, regardless of price, which the company said could reduce sellers’ cost of doing business by up to 30%. The expanded policy now covers all fashion categories, including premium segments, and is supported by AI-powered demand insights, trend analytics, and catalogue management tools available through Flipkart’s seller dashboard.
This move is expected to strengthen Flipkart’s fashion seller ecosystem by improving product selection and offering customers greater choice and better value. The policy expansion aligns with Flipkart’s broader strategy to support MSMEs and direct-to-consumer brands in India’s competitive ecommerce market. The zero-commission approach contrasts with traditional marketplace models that charge sellers fees, potentially giving Flipkart an edge in attracting and retaining fashion merchants.
Flipkart’s expanded zero-commission policy now benefits approximately 90,000 transacting sellers across all fashion categories, marking a significant shift in its seller fee structure, inc42.com reported.