At Beelieve ’26 in London, Vinay Seshadri, Sr. Director of Product Management at Chargebee, hosted a session with Yuliya Malysh, Head of Self-Serve Business and Growth at Miro, and Aisling O’Reilly, Director of Product, Monetisation at Fin. The discussion focused on how these companies have implemented pricing as a core product discipline, highlighting lessons learned from managing pricing models at scale and adapting to market signals in 2026, shortly after Salesforce announced its $3.6 billion acquisition of Fin.
The conversation detailed the practical aspects of running pricing as an ongoing product function. Both Malysh and O’Reilly emphasized that pricing begins with a hypothesis, which is then refined through customer feedback. They discussed how product teams can detect when a pricing model is underperforming and the strategic choice to sometimes sacrifice short-term revenue for long-term gains. The session also explored how AI is influencing cost structures in product-led growth environments and the emerging trend of software agents autonomously purchasing software.
This approach to pricing reflects a shift in SaaS companies treating pricing not as a static decision but as a dynamic product feature that requires continuous iteration. The insights from Miro and Fin illustrate broader industry trends where pricing strategies are closely tied to customer experience and operational execution. This aligns with recent market activity, including Salesforce’s acquisition of Fin, underscoring the growing importance of monetisation innovation in SaaS business models.
The session at Beelieve ’26 in London provided a detailed look at pricing as a product discipline, with key takeaways on hypothesis-driven pricing, customer feedback loops, and AI’s role in cost management. Salesforce’s $3.6 billion acquisition of Fin in June 2026 highlights the strategic value of sophisticated pricing models in the SaaS sector.