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D2C brands grow in Tier II cities and beyond; Tagbin’s bet on gov-tech

Tagbin Solutions has raised INR 15 crore in a pre-Series A round led by Mumbai-based investment firm Equanimity Ventures, the company disclosed to yourstory.com on Tuesday.

Tagbin Solutions has raised INR 15 crore in a pre-Series A round led by Mumbai-based investment firm Equanimity Ventures, the company disclosed to yourstory.com on Tuesday. The Delhi-based gov-tech startup will use the fresh capital to deepen its presence in Tier-II and Tier-III cities and to scale its immersive-experience platform for citizen-facing government projects.

Founded in 2013 by Saurav Bhaik and Ankit Kumar, Tagbin began as a digital-experience agency for museums and heritage sites before pivoting to government contracts. The firm has since built interactive command-and-control centres for the Prime Minister’s Office and virtual museums for the Ministry of Culture. According to yourstory.com, the new round brings Tagbin’s total external funding to INR 19 crore, with participation from existing investors including 9Unicorns and Venture Catalysts.

The deal arrives as gov-tech startups attract record capital—Open Financial Technologies raised $50 million in March and Signzy closed $26 million in January—signalling investor appetite for B2G SaaS models. Tagbin competes with players like eGov Foundation and CivicData, but differentiates by bundling hardware, software and content into turnkey “experience centres” for state governments. Analysts tracking the sector estimate the Indian gov-tech market at $3 billion, driven by the Smart Cities Mission and Digital India push.

Tagbin plans to deploy the funds over the next 12 months to set up 25 new experience centres across Rajasthan, Madhya Pradesh and Uttar Pradesh, according to yourstory.com. The company is targeting revenue of INR 100 crore by FY25 and has begun preliminary discussions for a Series A round of about INR 75 crore that it aims to close before March 2024.

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