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AI AI · 2 MIN READ

Amazon’s Bee launches two new personal AI devices starting at $75

Amazon’s personal AI wearable maker, Bee, unveiled two new devices on Thursday: the Bee Frontier and the Bee Eclipse.

Amazon’s personal AI wearable maker, Bee, unveiled two new devices on Thursday: the Bee Frontier and the Bee Eclipse. The Bee Frontier, priced at $74.99, is a wearable device that can be worn on the wrist or pinned to clothing. The Bee Eclipse, costing $99.99, is a credit-card-sized device that magnetically attaches to the back of a smartphone. These are Bee’s first new products since Amazon acquired the company last year, aiming to enhance personal AI usage.

The Bee Frontier will be available in Onyx, Lavender, and Sage colors, while the Bee Eclipse comes in Silver, Midnight, Honey, and Blush. Both devices leverage AI to capture notes from everyday conversations, turning them into actionable to-dos, summaries, and insights. For example, if users discuss plans with friends, the device can remember the date and time and create a calendar invite. The devices also support note-taking for lectures or medical care plans, enhancing productivity and memory retention.

These new offerings position Bee in direct competition with existing AI devices such as the Plaud Note and Pocket but at a significantly lower price point. The Bee Frontier is priced at $74.99 compared to $159 for the Plaud Note and $189 for the Note Pro, while the Bee Eclipse undercuts the Pocket AI device’s $129 price. All Bee devices provide free conversation summaries and recaps with 14 days of memory, with an optional $11.99 monthly Bee Pro subscription for unlimited conversation storage.

Amazon’s Bee continues to expand its footprint in the personal AI device market with these launches, aiming to make AI-powered note-taking and task management more accessible. The new products were announced on October 15, 2026, marking a key step in Bee’s product evolution under Amazon’s ownership.

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