Bluesky announced an expansion of its AI-powered Attie app at TechCrunch Disrupt 2026, enabling users to create websites, quizzes, games, polls, and other interactive experiences. The new tool, launched on Thursday, extends Attie’s original function of building custom social feeds, allowing everyday users to develop digital experiences that were previously limited to software developers, according to techcrunch.com.
The expanded Attie platform operates on Bluesky’s AT Protocol (atproto), which also powers other decentralized social applications within the decentralized social web called the Atmosphere. Bluesky CEO Toni Schneider described the update as enabling "social vibe coding or vibe coding for your community," emphasizing the tool’s focus on building social experiences for groups of people. Schneider, who took over as CEO after Jay Graber transitioned to chief innovation officer, highlighted Attie as a space for experimenting with AI-driven ideas.
This development positions Bluesky to broaden user engagement by democratizing content creation beyond traditional social feeds. The move aligns with trends in AI-powered platforms aiming to empower non-technical users to build interactive digital content. Bluesky’s approach contrasts with conventional social networks by leveraging decentralized protocols, potentially influencing how communities create and share digital experiences.
Bluesky’s announcement at TechCrunch Disrupt 2026 marks a strategic step as the company embraces AI capabilities. The company continues to build on the AT Protocol foundation, which supports its broader decentralized social network ecosystem, known as the Atmosphere, reinforcing its commitment to innovation in social technology, per techcrunch.com.