Streaming platform Deezer announced it will introduce a toggle feature by the end of the year allowing users to filter out AI-generated music from search results, albums, and related artists. This move responds to growing user demand for control over AI content on the platform, with AI-generated tracks now accounting for over half of daily uploads, according to techcrunch.com.
Deezer CEO Alexis Lanternier said the company observed a clear desire among users to avoid AI music, prompting the development of the toggle. The feature will enable listeners to focus exclusively on human-created music if they choose. Deezer began tracking AI-generated content last year, when such tracks made up 10% of daily uploads, rising to 50% by July, averaging 90,000 AI tracks uploaded daily, techcrunch.com reported.
The toggle reflects broader industry responses to AI music proliferation. While Deezer opts for user choice, other platforms have taken different approaches: Bandcamp has banned AI-generated tracks entirely, and Tidal has implemented its own policies on AI content. Deezer’s approach highlights the challenge streaming services face in balancing innovation with user preferences amid rapid AI music growth, according to techcrunch.com.
Deezer’s AI music toggle is expected to launch before the end of 2026, giving users the option to exclude AI-generated tracks from their listening experience, the company confirmed to techcrunch.com.