Skip to main content
LIVE TUE, 11 AUG, 2026 BENGALURU · 28°C EDITION № 103 · FREE · NO LOGIN
AI AI · 2 MIN READ

India’s B2C giants spin off AI ventures to serve enterprises

Several leading Indian startups are transforming their internal AI tools into standalone ventures targeting enterprise clients, according to inc42.com.

Several leading Indian startups are transforming their internal AI tools into standalone ventures targeting enterprise clients, according to inc42.com. Eternal launched Nugget Track, a conversational AI and workflow automation platform, which now serves sectors from banking to e-pharmacy. CARS24 introduced Deployment Inc, an AI platform deploying engineers to integrate AI models with company data. These moves, reported this week, highlight a growing trend among consumer-facing firms to monetize AI capabilities externally.

Eternal’s Nugget Track originated as an internal AI solution for Zomato before evolving into an independent platform. It now closes about one deal weekly without advertising, serving clients including private banks, insurance firms, and D2C brands. Nugget Track generated ₹7.2 crore in revenue for FY26 and is valued at ₹350 crore, operating cash-flow positive. Meanwhile, CARS24’s Deployment Inc plans to hire 50 forward-deployed engineers to help enterprises connect AI with internal workflows and measure outcomes, marking a distinct approach from tool-based offerings.

This shift reflects a broader enterprise AI push by Indian startups. Paytm aims to commercialize its in-house AI for merchants, and Razorpay is developing an agentic commerce studio. By spinning off AI capabilities, these companies seek new revenue streams beyond consumer markets. Eternal’s Nugget Track and CARS24’s Deployment Inc exemplify how AI is becoming a standalone business line, aligning with global trends where AI services are increasingly tailored for enterprise adoption.

Nugget Track’s ₹350 crore valuation and cash-flow positive status underscore the commercial viability of AI spin-offs. CARS24’s plan to onboard 50 engineers for Deployment Inc signals significant investment in enterprise AI integration. These developments were detailed in inc42.com’s August 2026 report on AI initiatives by Indian startups.

Editorial standards. Reported and edited at Startupniti's news desk from the sources listed in the right rail. Every fact traces to a citation. If something looks wrong, write to corrections.
▸ WIRE
Premium content free for first 12 months · sign up to unlock Razorpay subscriptions launch Jan 2027 — ₹199/mo or ₹999/yr Every story reads every Indian tech source so you don't have to Every article cited · trust the source, not just the byline India's startup desk, edited daily Founders · Funding · Policy · Tech — three crawls a day Premium content free for first 12 months · sign up to unlock Razorpay subscriptions launch Jan 2027 — ₹199/mo or ₹999/yr Every story reads every Indian tech source so you don't have to Every article cited · trust the source, not just the byline India's startup desk, edited daily Founders · Funding · Policy · Tech — three crawls a day