Pinterest introduced a new AI feature called "Beauty Guides" on Tuesday that converts beauty-related Pins into actionable plans for salon visits. The tool uses the company’s visual intelligence and generative AI, Pinterest Intelligence, to translate saved inspiration like hair and nail ideas into stylist terminology such as "balayage" and "almond nails," helping users communicate better with professionals, according to techcrunch.com.
"Beauty Guides" appear when users tap the "Get the Guide" button within the Pinterest app. The feature provides detailed information on what to ask for at the salon, estimated time for each process, price ranges, and maintenance tips like trimming or touch-ups. This integration leverages AI to enhance everyday user activities by making salon visits more informed and efficient, techcrunch.com reported.
This addition reflects a growing trend of embedding AI into daily consumer experiences by simplifying complex information. Pinterest’s move parallels other platforms adopting AI to personalize and contextualize content, aiming to bridge the gap between inspiration and execution. The feature’s focus on practical salon terminology and cost transparency addresses common user pain points, positioning Pinterest alongside competitors enhancing lifestyle and beauty tech with AI capabilities, per techcrunch.com.
The feature is currently available within the Pinterest app, enabling users to access AI-generated beauty plans directly from their saved Pins. This rollout marks Pinterest’s latest effort to integrate AI-driven tools into its platform, expanding beyond content discovery to actionable user guidance, techcrunch.com noted.