Boldfit, the direct-to-consumer fitness brand operated by Bling Brands Pvt Ltd, is looking to raise $80-100 million from private equity funds at a valuation between ₹3,000 crore and ₹4,000 crore (approximately $370-500 million), according to livemint.com. The company last raised ₹110 crore in 2024 in a round led by Bessemer Venture Partners.
The fundraising process was initiated recently as Boldfit aims to capitalize on India’s rapidly expanding fitness market. The company is engaging with multiple private equity investors to secure the fresh capital. The previous funding round in 2024 helped Boldfit scale its product offerings and expand its market reach, setting the stage for this larger capital raise.
The fitness sector in India has seen significant investor interest, with D2C brands like Boldfit attracting substantial funding due to rising health awareness and consumer spending. Boldfit’s valuation range positions it among the leading fitness startups in the country. The company’s previous backers, including Bessemer Venture Partners, have supported its growth trajectory, reflecting confidence in the brand’s potential.
Boldfit’s current funding round aims to support further expansion and product development. The company’s valuation and funding target were reported on August 12, 2026, by livemint.com, marking a key milestone in its growth journey.