A group of prominent entrepreneurs and investors, including Deep Kalra of MakeMyTrip, Vidit Aatrey of Meesho, and Hari Menon of BigBasket, have launched TILT, a ₹250 crore fund aimed at supporting early-stage startups focused on impact. The fund was announced on August 27 and targets businesses serving low-income communities that often require longer timelines to establish product-market fit and sustainable economics, according to livemint.com.
TILT was created to address a funding gap faced by startups that work with underserved populations, which typically take more time to develop viable business models compared to conventional venture-backed companies. The fund’s founders emphasize the need for patient capital to nurture these ventures, which focus on social and economic impact alongside financial returns. Atul Satija and Richa Singh are among the key figures leading TILT, as reported by livemint.com.
The launch of TILT comes amid growing interest in impact investing in India, where early-stage startups targeting low-income segments have struggled to attract sufficient capital. Comparable initiatives have emerged globally, but TILT’s ₹250 crore corpus positions it as a significant player in India’s impact investment landscape. The fund’s focus aligns with broader trends emphasizing sustainable and inclusive growth, reflecting a shift in investor priorities toward social outcomes.
TILT’s ₹250 crore fund is now open for deployment, with the team actively seeking startups that demonstrate potential for both impact and scalability. The fund’s founders plan to announce their first investments in the coming months, aiming to support ventures that address critical challenges in underserved communities, according to livemint.com.