Shares of Urban Company rose as much as 8.1% to ₹157.35 on the BSE after global brokerage UBS initiated coverage on the home services platform with a Buy rating and a target price of ₹180. The stock later traded 7.32% higher at ₹156.35, with the company’s market capitalization at ₹24,110 crore (about $2.5 billion), according to inc42.com.
UBS highlighted India’s online home services market as nearing a “Blinkit moment,” signaling a phase of accelerated online adoption and growth. The brokerage projects Urban Company’s net transaction value (NTV) to grow at a compound annual growth rate (CAGR) of 32%, from ₹4,300 crore in fiscal year 2026 to about ₹10,000 crore by fiscal year 2029. UBS also noted the company’s strong product-market fit, balance sheet, execution record, and focus on unit economics as key growth drivers, with its instant home services vertical, InstaHelp, expected to break even earlier than anticipated.
This UBS report follows Morgan Stanley’s recent upgrade of Urban Company to Overweight and a target price raise to ₹165 from ₹128, citing improving growth momentum in both the India consumer services business and international operations. Urban Company’s Middle East arm has also partnered with Unicommerce Esolutions to support ecommerce operations in Saudi Arabia and the UAE, reflecting its expansion strategy in international markets.
At 12:35 IST, Urban Company’s shares traded at ₹156.35, up 7.32%, with the company’s market capitalization standing at ₹24,110 crore, as per inc42.com.