Barron Trump, youngest son of former US President Donald Trump, has launched his first product under the beverage brand SOLLOS. The product, SOLLOS Yerba Mate, is a 12-pack Pineapple + Coconut flavored energy drink priced at $39 or ₹3,721. The launch was announced this week, marking Barron Trump's entry into the beverage market, according to livemint.com.
The SOLLOS team shared the origin story of the drink, stating it began in a cabana with the goal of creating a beverage that complements life in Florida. The brand aims to reflect the lifestyle of the Sunshine State, focusing on flavors that resonate with local consumers. Barron Trump collaborated with close friends to develop and bring the product to market, as detailed by livemint.com.
The launch of SOLLOS Yerba Mate adds to the growing segment of energy drinks targeting niche regional tastes in the US market. Comparable brands have focused on natural ingredients and lifestyle alignment to differentiate themselves. The pricing at $39 for a 12-pack positions SOLLOS in the premium category, aiming to attract consumers looking for unique flavor profiles and lifestyle-oriented branding, per livemint.com.
SOLLOS Yerba Mate is now available for purchase, with the 12-pack Pineapple + Coconut flavor priced at $39 or ₹3,721. The brand's debut product launch was covered on June 9, 2026, by livemint.com.