Meta announced on October 13 the launch of Your Algorithm, an AI-powered tool on Facebook that allows users to customize their Feed and Reels recommendations using natural language prompts. This feature lets users specify topics they want to see more or less of and provide feedback on individual posts to adjust their content experience in real time, according to medianama.com.
Users can access Your Algorithm through the three-dot menu on Facebook posts, where they can add or manage topics to influence their Feed and Reels. They can also mark posts as ‘Interested’ or ‘Not interested,’ prompting Facebook to ask follow-up questions to better understand preferences. The system integrates these natural language inputs with traditional signals like likes, comments, and viewing activity to rank content dynamically within the same session, medianama.com detailed.
This rollout follows similar tools introduced earlier this year on Instagram and Threads, aiming to give users more control over recommended content. Such AI-driven personalization tools reflect a broader trend in social media platforms seeking to enhance user engagement by tailoring content more precisely. However, the feature is currently unavailable in India, as testing with India-based accounts showed no access to Your Algorithm or similar features on Facebook, Instagram, or Threads, medianama.com reported.
Meta’s introduction of Your Algorithm on Facebook marks the latest step in its efforts to refine content recommendation systems. The feature’s availability outside India and its integration with existing engagement metrics highlight Meta’s approach to balancing AI-driven personalization with user feedback. The company confirmed the launch on October 13, with the tool accessible globally except in India.