The U.S. Open tennis tournament generated $559.6 million in operating revenue during its 2024 three-week run, contributing to the U.S. Tennis Association's (USTA) total revenue of $623.8 million, according to the association's audited financial statements. This represents a 9% increase from the $514.1 million revenue recorded in 2023.
The tournament's operating expenses amounted to $282.2 million in 2024, resulting in an operating surplus of approximately $277.4 million and an operating margin close to 49%. The U.S. Open has evolved from a sporting event into a luxury experience attracting celebrities, corporate executives, and affluent consumers, which has helped sustain its multi-year revenue growth since the pandemic.
The U.S. Open's revenue streams include ticket sales, sponsorships, broadcasting rights, and hospitality packages. Its transformation into a premier luxury sporting event places it alongside Wimbledon, the Masters, and Formula One as one of the world's most lucrative and reliable sports businesses. The tournament's ability to attract high-end consumers and brands underpins its financial success.
The USTA's financial report for 2024 highlights the U.S. Open as the primary revenue driver, accounting for roughly 90% of the association's total income. This financial performance underscores the tournament's significance in the global sports market and its role as a major revenue source for the USTA.