Apple and Samsung are set to introduce foldable smartphones priced around ₹2 lakh in India, according to livemint.com. The launch comes amid a slowing smartphone market and rising costs for raw materials and engineering, which are driving up device prices. These foldable models will target premium consumers willing to pay a high price for advanced technology.
The high pricing is attributed to increased expenses in raw materials and the complex engineering required for foldable displays. Retailers currently offer bank discounts and cashback on top-tier smartphones to make them more affordable, but the foldable devices are expected to maintain a premium price point. Analysts note that these costs reflect the cutting-edge nature of foldable technology and its manufacturing challenges.
This development highlights the growing trend of foldable smartphones entering the Indian market despite affordability concerns. While traditional smartphones have seen price stabilization through discounts, foldables represent a niche segment with limited mass-market appeal. The move by Apple and Samsung follows global trends where foldable phones cater to tech enthusiasts and premium buyers, signaling a shift in product offerings within the Indian smartphone landscape.
The foldable smartphones from Apple and Samsung are expected to launch soon, marking a significant moment for the Indian smartphone market. The pricing around ₹2 lakh positions these devices among the most expensive consumer smartphones available in the country, reflecting both technological innovation and market segmentation strategies.