The Central Consumer Protection Authority (CCPA) has imposed a ₹1 lakh fine on United Biscuits Private Limited for misleading consumers with its McVitie’s Marie Biscuits packaging. The product prominently displayed a “Wholewheat” claim despite containing only 19.5% whole wheat flour, according to livemint.com. The penalty was announced on August 31, 2026, highlighting regulatory scrutiny on food labeling practices.
The CCPA found that the “Wholewheat” claim was misleading because the biscuit’s whole wheat flour content was significantly lower than what the label suggested. United Biscuits, formerly known as Pladis India Private Limited, was directed to submit a compliance report within 15 days to ensure corrective measures. The authority’s action follows a complaint and investigation reported by Bar and Bench, as cited by livemint.com.
This fine underscores increasing regulatory enforcement on consumer protection in India’s food sector, where accurate product labeling is critical. Similar actions have been taken recently against companies for misleading claims, reflecting a broader effort to safeguard consumer rights. The case adds to the growing list of penalties imposed by the CCPA, which has also fined other firms for deceptive advertising and false claims.
United Biscuits must comply with the CCPA’s directive and submit the required report within the stipulated 15-day period. The authority’s decision sets a precedent for stricter oversight of food labeling claims, reinforcing the importance of transparency in product marketing in India’s consumer market.