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DMart CEO outlines tech-driven growth strategy for next phase

Anshul Asawa, CEO of Avenue Supermarts Ltd, which operates India’s largest supermarket chain DMart, unveiled a growth strategy focused on technology, execu…

Anshul Asawa, CEO of Avenue Supermarts Ltd, which operates India’s largest supermarket chain DMart, unveiled a growth strategy focused on technology, execution, and organizational capabilities at the company’s annual investor meeting on Tuesday. The plan aims to modernize DMart’s technology and data infrastructure, enhance management capacity for store expansion, and build a sustainable e-commerce business before scaling its online presence, according to livemint.com.

Asawa emphasized retaining the low-cost retail philosophy established by founder Radhakishan Damani while steering the company through its next growth phase. The strategy comes amid rising competition from quick-commerce platforms in DMart’s core metropolitan markets. Strengthening management bandwidth is a key part of supporting a larger store network, alongside upgrading technological systems to improve operational efficiency and customer experience.

This approach reflects a broader trend among Indian retailers to integrate technology and data analytics to compete with fast-growing e-commerce and quick-commerce players. DMart’s focus on sustainable e-commerce growth positions it alongside peers who are investing heavily in digital capabilities to capture shifting consumer preferences. The strategy underscores the importance of balancing cost leadership with innovation in India’s competitive retail sector.

The company’s next earnings report, expected in August 2026, will provide insight into the early impact of these initiatives on DMart’s performance and market position, as noted by livemint.com.

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