The Food Safety and Standards Authority of India (FSSAI) issued a prohibition order against Dabur India on August 3, directing the company to immediately halt sales of certain products. The order targets items including Honey, Apple Cider Vinegar, Virgin Coconut Oil, Sesame Oil, Cow Ghee, Coconut Water, and Coconut Milk, which the regulator said carry misleading '100%' claims, according to livemint.com.
The FSSAI's social media posts revealed that the regulator found Dabur's use of '100%' claims on these food products to be deceptive. The prohibition order requires Dabur India Ltd to stop selling the identified products and any other food items bearing similar claims. The directive aims to protect consumers from potentially false advertising related to product purity or content.
This action by FSSAI underscores increasing regulatory scrutiny on food labeling and advertising in India. Misleading claims can impact consumer trust and market fairness. Dabur, a major player in the FMCG sector, faces similar challenges as other companies that have been flagged for exaggerated product claims. The move aligns with broader efforts to enforce stricter compliance with food safety and standards regulations.
The prohibition order was publicly announced by FSSAI on August 3, 2026, marking an immediate compliance deadline for Dabur India. The regulator's intervention highlights the importance of accurate product representation in India's food and beverage market.