IndiaMART plans to sharply increase its investment in artificial intelligence to reduce fake listings, improve content checks, and speed up buyer interactions, Chief Product Officer Amarinder S Dhaliwal told Reuters. The company intends to double its AI spending every six months, building on its Rs 2.26 billion technology and content expenditure in fiscal year 2026, according to medianama.com.
The B2B marketplace is deploying AI tools to detect proxy seller accounts by analyzing patterns across profiles. It has introduced real-time voice-to-text technology to process buyer requests, replacing tasks previously handled by call center employees. IndiaMART is developing some AI capabilities internally while collaborating with external AI firms, though it has not disclosed its partners, medianama.com reported.
This AI expansion follows IndiaMART's earlier rollouts of chatbots, photo search, AI voice agents, and multilingual search features. The company has also stopped reporting website traffic, citing the rise of AI agents, chatbots, and bot traffic that make traditional metrics less reliable. The move comes amid ongoing scrutiny over counterfeit and harmful listings, with IndiaMART appearing on the U.S. Trade Representative's 2022 "Notorious Markets" list, medianama.com noted.
Dhaliwal emphasized that AI is playing a crucial role in identifying and removing fake listings to improve trust on the platform. IndiaMART's AI spending strategy reflects a significant commitment to technology, with plans to double investment every six months as part of its broader AI-driven approach to marketplace integrity and customer service, medianama.com stated.