JSW Dulux announced plans to repopularise the Dulux paint brand it acquired from Akzo Nobel India and leverage its steel business to fuel growth. The company aims to become one of India's top paint firms, moving from the fourth-largest player to the top two, JSW Dulux chairman Parth Jindal said at the company’s 72nd annual general meeting, according to livemint.com.
The company intends to use its existing steel network to support the paint business expansion and invest in research and development. Shareholders sought clarity on how JSW Dulux will compete with established players like Asian Paints and Birla Opus, and how it plans to deploy artificial intelligence and utilize cash reserves for growth, as reported by livemint.com.
The decorative paints market in India is highly competitive, with Asian Paints and Birla Opus dominating the sector. JSW Dulux’s strategy to leverage its steel business network and invest in technology such as AI could help it gain market share. The move aligns with trends where industrial conglomerates diversify into consumer sectors to capitalize on synergies, according to livemint.com.
JSW Dulux’s ambition to climb from the fourth-largest to one of the top two paint companies in India marks a significant strategic shift. The company’s next steps include executing its R&D investments and integrating AI into operations, with progress updates expected in upcoming shareholder communications, per livemint.com.