Spanish fashion retailer Mango’s India business has achieved an even split in sales between online and offline channels as of 2026, according to livemint.com. The company’s growth is supported by quick-commerce deliveries through Myntra, which have boosted repeat purchases and contributed to this balanced sales distribution.
Mango’s India strategy involves focusing on larger physical stores while expanding aggressively despite challenges in securing retail real estate. Daniel López García, Mango’s chief commercial officer and board member, highlighted the role of Myntra’s quick-commerce platform in facilitating faster deliveries from stores, which has enhanced customer retention and repeat buying behavior, per livemint.com.
This balanced online-offline sales mix reflects broader retail trends in India, where quick-commerce is increasingly important in fashion retail. Mango’s approach contrasts with some competitors who remain heavily skewed toward either offline or online sales. The integration with Myntra’s delivery network positions Mango to capitalize on the growing demand for rapid fulfillment, a key factor in India’s evolving retail landscape.
Mango’s continued expansion in India comes amid a competitive market environment where securing prime retail locations remains a hurdle. The company’s focus on larger stores and leveraging e-commerce partnerships like Myntra’s quick-commerce service will be critical as it aims to sustain growth and customer engagement in the region.