Mumbai-based Mohalla Tech voluntarily shut down its social interaction app Vibely, removing it from all platforms including Google Play Store as of midnight on June 9, according to medianama.com. The company described Vibely as an experimental product that never scaled beyond its initial phase and contributed a negligible share to its overall business.
The shutdown followed Apple’s removal of Vibely from its App Store due to alleged violations of content moderation and platform policies. Mohalla Tech stated the decision was proactive and aligned with its commitment to responsible innovation and digital safety standards amid evolving regulatory and platform environments. A Vibely spokesperson defended the platform’s safety architecture, emphasizing stringent content moderation and compliance with industry benchmarks.
Vibely was positioned as a testbed for new models of trusted social interactions but did not gain significant traction. The app’s closure reflects broader challenges faced by social platforms in maintaining compliance with increasingly strict content and safety regulations. Mohalla Tech’s move highlights the pressures on Indian tech companies to adapt quickly to regulatory demands while managing platform risks.
At the time of publication, Vibely was no longer available for download on Google Play Store or Apple’s App Store, confirming the complete removal of the app from public access, per medianama.com.