Shemaroo's Chief Operating Officer Arghya Chakravarty stated on July 24 during the company's Q1 FY27 earnings call that monetization of YouTube Shorts has seen almost no progress. He said the monetization needle has barely moved, reflecting broader industry concerns about revenue generation from the short-video format, according to medianama.com.
Chakravarty responded to an analyst's question about YouTube's monetization policy, emphasizing that Shemaroo is focusing on driving consumption on connected TV platforms, which offer significantly better monetization opportunities. CEO Hiren Gada also highlighted this strategic shift during the call. Meanwhile, Tips Music's CFO Sushant Dalmia had earlier indicated in January 2026 that revenue sharing for YouTube Shorts might evolve from a fixed fee to a revenue share model over the medium to long term.
The lack of meaningful monetization on YouTube Shorts contrasts with the platform's growing popularity and the increasing demand for short-form video content. This situation has raised concerns among content creators and rights holders who seek sustainable revenue streams. YouTube recently announced that from February 1, 2027, channels will need to meet new criteria to monetize Shorts, signaling potential changes in the platform's approach to short-video monetization.
Shemaroo's Q1 FY27 earnings call on July 24 provided the latest public update on YouTube Shorts monetization, underscoring the ongoing challenges content providers face in generating revenue from this format.