Swiss brand Victorinox announced plans to open five exclusive stores in India by 2028 and launch a dedicated e-commerce platform in 2026, as part of its India Vision 2030 roadmap unveiled at its global leadership meeting in Mumbai. The expansion highlights India as one of Victorinox's fastest-growing and most strategic markets globally, according to the company.
The company revealed the roadmap during its global leadership meeting held in Mumbai, emphasizing a multi-year investment in product development, retail expansion, digital initiatives, and brand building tailored to Indian consumers. Veronika Elsener, chief marketing officer at Victorinox, stated that the brand aims to create a premium and culturally relevant experience for customers in India, reflecting the country’s importance in the company’s global growth strategy.
Victorinox, known for its iconic Swiss Army Knife, also sells watches, travel gear, and cutlery. The move to deepen its presence in India aligns with broader trends of international luxury and lifestyle brands expanding in the country’s growing premium consumer market. The company’s India Vision 2030 roadmap positions the market as a key pillar for long-term growth, differentiating it from other regions where Victorinox operates.
The first exclusive Victorinox store in India is expected to open in 2027, with the e-commerce platform launching in 2026, according to the company’s statement. This marks a significant step in Victorinox’s strategy to enhance direct consumer engagement and boost brand visibility in India’s expanding retail landscape.