Zoho Commerce has integrated the Open Network for Digital Commerce (ONDC) selling channel powered by Vikra, enabling merchants to sell on ONDC directly from their existing Zoho Commerce stores. The announcement was made on July 22, 2026, aiming to help Indian businesses expand their reach beyond traditional marketplaces by leveraging the government-backed ONDC platform.
The ONDC is an open digital commerce network launched by the Government of India to foster a more competitive and inclusive ecommerce ecosystem. Unlike conventional marketplaces where large brands dominate through sponsored listings and advertising, ONDC connects buyers and sellers across platforms without bias. Zoho Commerce’s integration with ONDC, powered by Vikra, allows merchants to access this network seamlessly, facilitating sales on multiple platforms through a single interface, as detailed in Zoho’s blog post.
This move addresses challenges faced by smaller businesses in gaining visibility on dominant ecommerce platforms. By enabling access to ONDC, Zoho Commerce offers merchants a chance to reach a broader customer base without competing solely on advertising budgets or brand reputation. The integration aligns with government efforts to democratize digital commerce and supports the growth of local sellers in India’s rapidly evolving ecommerce sector.
The ONDC sales channel is now available within Zoho Commerce, allowing merchants to start selling on the network immediately. Zoho’s blog post published on July 22, 2026, provides detailed guidance on how to activate and use this feature, marking a concrete step toward wider adoption of ONDC among Indian ecommerce businesses.