Zomato has implemented a zero-tolerance policy against analogue dairy products, including analogue paneer, on its platform as of September 1. The food delivery giant has directed restaurants to either switch to natural dairy products or remove dishes containing analogue paneer, citing health concerns associated with these substitutes, according to livemint.com.
The decision follows growing awareness about analogue paneer, a dairy substitute made from non-milk ingredients that mimic the texture and appearance of traditional paneer. Zomato's policy requires partner restaurants to comply immediately, ensuring that customers receive authentic dairy products. The company has communicated this directive directly to restaurants listed on its platform, emphasizing consumer safety and product authenticity.
This move by Zomato highlights increasing scrutiny of food quality and safety standards in India's food delivery market. Analogue paneer, often cheaper and used to cut costs, has raised questions about nutritional value and potential health risks. Zomato's ban aligns with broader industry efforts to promote transparency and trust, distinguishing it from competitors that have yet to enforce similar restrictions.
Zomato's enforcement of this ban will be monitored through platform audits and customer feedback. The company has not disclosed penalties for non-compliance but has stressed that analogue dairy products will no longer be accepted on its platform, marking a firm stance on food safety as of September 2026.