The Bihar government approved amendments to its Social Media and Other Online Media Rules, 2026, allowing social media creators to earn up to Rs 1 lakh per video promoting government schemes. The Cabinet, chaired by Chief Minister Samrat Choudhary, sanctioned the changes, which include payments of Rs 10,000 for every 1 lakh views a video receives, with payouts made after 30 days, according to medianama.com.
Under the new rules, only creators empanelled with the state government are eligible for payments. The Information and Public Relations Department (IPRD) will review applicants' social media accounts, follower counts, and other criteria before approval. Content must focus on Bihar's schemes, welfare programmes, and development work to qualify. The IPRD will issue detailed notifications on eligibility, verification, and view counting processes.
This initiative aims to incentivize social media creators to promote government efforts and increase public awareness of state programmes. By linking payments to verified views and content relevance, Bihar is formalizing a structured approach to digital outreach. The move aligns with growing trends of governments leveraging social media influencers to amplify policy communication, setting a precedent for other states.
The IPRD is expected to release a formal notification detailing the application process and additional provisions soon, clarifying how creators can register and participate in the scheme, medianama.com reported.