The Human-Centered Computing Foundation (HCCF) has launched a campaign to secure the new top-level domain (TLD) .self, dedicated to ethical and human-centered technology. The initiative, announced on June 21, 2026, aims to create an alternative web architecture that prioritizes user control and privacy, countering the current internet infrastructure dominated by data exploitation and attention extraction, according to hccf.onmy.cloud.
As an approved participant in ICANN’s Applicant Support Program (ASP), HCCF is officially pursuing the .self TLD to establish a domain space that supports self-hosting and ethical digital interactions. The foundation has published a detailed pamphlet outlining its vision for the domain, emphasizing the need for a web environment that respects individual autonomy and promotes human-centered computing principles, the website states.
The move addresses growing concerns over centralized control and commercial exploitation on the internet, offering a new digital namespace focused on privacy and user empowerment. The .self TLD could provide a framework for developers and users seeking alternatives to traditional domains controlled by major tech companies. This initiative follows broader industry discussions on internet governance and digital rights, positioning HCCF’s campaign as a notable effort in the evolving domain name system landscape.
The foundation’s full initiative overview and the .self TLD pamphlet were made publicly available on June 21, 2026, providing stakeholders and the public with comprehensive insights into the project’s goals and technical approach.