The Indian government is unlikely to relax its proposed rule requiring social media platforms to clearly label AI-generated content, a senior official told Hindustan Times. The Ministry of Electronics and Information Technology (MeitY) released draft amendments earlier this year to the Information Technology Rules, 2021, which include this AI labeling mandate. The official emphasized that compliance from companies has been weak and the government will not compromise on this requirement, according to medianama.com.
The draft amendments also propose mandatory compliance with certain government advisories and directions, expanding the powers of the Inter-Departmental Committee (IDC), and bringing user-generated news and current affairs content under the Ministry of Information and Broadcasting's jurisdiction. The government is considering introducing a schedule to specify which advisories platforms must legally comply with. The official explained that while some advisories are general, others will be explicitly listed in the schedule to ensure effectiveness, as reported by medianama.com.
This move comes amid growing concerns over the spread of AI-generated misinformation and the need for greater transparency on social media platforms. By enforcing clear labeling of AI content, the government aims to hold platforms accountable and protect users. The proposed amendments align with global trends where regulators seek to address challenges posed by AI in digital media. The inclusion of binding advisories and expanded oversight reflects a tightening regulatory environment for intermediaries in India, according to medianama.com.
The Ministry of Electronics and Information Technology’s draft amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, remain open for public consultation as of June 2026, with the AI labeling rule a key focus of enforcement discussions, medianama.com reports.