Lenskart has launched its smart glasses brand, ‘B by Lenskart,’ entering the AI eyewear market with at least 30,000 pre-orders, as revealed by CEO Peyush Bansal during the Q4 FY26 earnings call, according to medianama.com. This move coincides with Google’s re-entry into AI eyewear, positioning Lenskart against major players like Google and Meta.
The rollout of ‘B by Lenskart’ features glasses equipped with cameras and speakers enabling audio and verbal communication with Gemini AI. This technology directly competes with Google’s upcoming audio-only AI glasses and Meta’s AI glasses, which have sparked privacy concerns due to covert recording incidents. Lenskart’s shareholder letter confirmed the pre-orders but did not clarify how it plans to address these privacy issues, a critical concern given the difficulty in detecting when recording is active on such devices.
This development is significant as it highlights the intensifying competition in the AI eyewear sector, where privacy remains a contentious issue. Meta’s AI glasses have faced backlash over unauthorized recordings, raising questions about the regulatory framework and consumer protection. India’s Digital Personal Data Protection Law currently excludes publicly available personal data, adding complexity to privacy enforcement in this domain. Lenskart’s entry reflects growing market interest but also underscores the need for clear privacy safeguards.
Looking ahead, Lenskart’s strategy to position ‘B by Lenskart’ in the smart glasses market will be closely watched, especially regarding privacy protocols and user safety. The company’s next steps, including potential regulatory compliance measures and product enhancements, will be critical as competition with Google and Meta intensifies in this emerging technology space.