Pronto’s pilot program involving in-home AI recording has sparked concerns about compliance with India’s privacy laws, particularly regarding consent and children’s data. The initiative, which collects video footage inside customers’ homes for AI and robotics training, was first reported by Entrackr and detailed by medianama.com.
The company, operating as Swachh Saathi Private Limited, updated its privacy policy last in November 2024, before the Digital Personal Data Protection (DPDP) Rules came into effect in November 2025. The policy does not mention video recording, AI training, or the handling of children’s data. Pronto has stated publicly that it took extensive measures to exceed legal requirements for this program, but it has not responded to detailed questions from MediaNama about consent, privacy disclosures, or data sharing.
This development raises significant questions about how India’s evolving privacy framework applies to commercial AI data collection inside private homes. The absence of explicit disclosures in Pronto’s privacy policy contrasts with the company’s use of footage for AI training and physical AI labs, which it described in investor communications. The situation highlights potential gaps in regulatory oversight as AI companies expand data collection practices.
MediaNama will update the story once Pronto responds to inquiries. Meanwhile, the case underscores the need for clearer guidelines on privacy and consent in AI-driven data collection, especially involving sensitive environments like private homes and vulnerable groups such as children. Observers will watch for regulatory responses and possible policy revisions in this emerging area.