The Securities and Exchange Board of India (SEBI) issued a caution to investors against following so-called live trading strategies promoted by social media influencers. The regulator highlighted that these individuals are not registered to provide investment advice and warned investors to rely only on SEBI-recognized intermediaries for trading decisions, according to medianama.com.
SEBI identified influencers offering real-time trading advice through livestreams, including sharing market indices, entry and exit points, trading strategies, and expected price targets. These sessions often use live-chat features enabling unregistered advisers to exchange information instantly. Some influencers claim to trade live while showing their own positions and identifying market patterns based on real-time data, the press release stated.
The regulator clarified that market price data can be shared solely for investor education and awareness, but only after a 30-day delay and without monetary incentives. Individuals engaged purely in education are prohibited from using price data from the preceding 30 days, indicating future prices, or providing any advice or recommendations related to securities. This move aims to protect investors from unregulated advice and maintain market integrity.
SEBI’s circular explicitly restricts the use of recent price data and trading recommendations by unregistered individuals, reinforcing the need for investors to consult authorized intermediaries. The full press release is available on SEBI’s official website as of August 2026.