X will cap unverified accounts at 50 posts per day starting 20 May 2026, according to medianama.com. Verifiedified users retain unlimited posting, while new and existing non-paying accounts face the restriction immediately upon the policy’s activation.
The change was announced through an in-app notification on 18 May 2026, medianama.com reports. Engineers updated the rate-limiting backend overnight, and support staff began emailing high-volume unverified users the same evening. Elon Musk confirmed the move in a reply to his own post, stating the limit is “to reduce spam and manipulation,” medianama.com adds.
The cap arrives as X’s ad revenue in India fell 38 % year-on-year to March 2026, per industry estimates cited by medianama.com. Competing platforms such as Meta’s Threads and Bluesky have kept unlimited posting free, positioning X’s paywall as the strictest among large text-based networks. Analysts at MediaNama note that similar limits on Twitter in 2023 led to a 12 % drop in daily active users within a month, raising questions about engagement and advertiser return on the platform.
X Premium subscriptions, priced at ₹719 per month in India, will be the only way to lift the cap, medianama.com states. The company has set a 30-day review window, promising to publish usage data by 20 June 2026. Watch for whether the threshold tightens further or if regional pricing tiers emerge to soften the impact on price-sensitive markets.