Zee Entertainment Enterprises Limited filed a lawsuit against quick commerce platform Blinkit on July 27, accusing it of using Zee's copyrighted music on Instagram without proper authorization, according to court documents accessed by medianama.com. The Delhi High Court issued summons to Blink Commerce Private Limited, which operates Blinkit, and directed the company to respond within 30 days. The case is set for a hearing on August 27.
The lawsuit alleges that Blinkit created "infringing works" by uploading content featuring Zee's licensed music on its Instagram account for commercial promotion. Zee's licensing agreement with Meta permits individuals to use its music on Instagram for non-commercial purposes, but the company contends that Blinkit's use was commercial and unauthorized. The court has asked Blinkit to file a written statement admitting or denying the claims, with Justice Jyoti Singh overseeing the matter.
This dispute highlights ongoing legal challenges around the commercial use of copyrighted music on social media platforms. Zee and Eternal, Blinkit's parent company, are both major listed entities, underscoring the significance of the case in the entertainment and quick commerce sectors. Earlier in 2026, Zee has pursued similar copyright infringement claims, indicating a pattern of protecting its music rights against unauthorized commercial use online.
The Delhi High Court will hear the case on August 27, when Blinkit is expected to submit its formal response to Zee's allegations. This lawsuit follows at least two other copyright infringement instances involving Zee this year, reflecting the company's active stance on protecting its intellectual property on digital platforms.