Jason Lemkin, a SaaS industry veteran, shared advice on June 27 that companies should fire all their agencies and contractors every six months to maintain high-quality work. He explained that agencies deliver their best efforts upfront but tend to decline in value over time, turning engagements into routine maintenance with junior staff. This insight was posted on saastr.com.
Lemkin recounted lessons from a former Adobe Sign co-founder, now COO at StubHub, who recommended firing PR agencies after about three months. The rationale is that PR firms leverage their top media contacts early on to secure valuable press but then rely on less experienced staff for ongoing work. Agencies often charge premium fees while delivering diminishing returns, according to Lemkin’s post on saastr.com.
This perspective highlights a broader challenge in SaaS marketing and agency relationships, where initial enthusiasm and high-impact results give way to routine, less effective service. The advice underscores the importance of regularly reassessing agency value and avoiding complacency in vendor management. It also reflects a common industry experience that agencies tend to prioritize new clients for their best resources.
Lemkin’s post on saastr.com serves as a reminder for SaaS companies to monitor agency performance closely and consider rotating vendors to sustain momentum. His recommendation to replace agencies every six months aims to prevent stagnation and ensure continuous access to top-tier marketing and PR support.