SaaStr developed its own AI-powered scheduling tool to replace Calendly, deploying it at the end of its sponsor sales funnel. The new booking system was built in about 20 minutes on Replit by 10K, SaaStr’s AI VP of Marketing and Revenue, who manages multiple systems including Salesforce and ad campaigns, according to saastr.com.
The decision to build a custom scheduler came after 10K suggested stopping use of Calendly and offered to create a new tool himself. While the team was initially hesitant to add another homegrown tool, 10K justified the move by highlighting that the new booker integrates with other systems and delivers a customized experience. For example, prospects receive a real-time personalized prospectus with company-specific details and competitor information, which Calendly could not provide.
This move reflects a broader trend of companies leveraging AI agents to build tailored internal tools that better align with their workflows. SaaStr’s approach contrasts with relying solely on established third-party schedulers like Calendly, which, while inexpensive and reliable, lack deep integration capabilities. The custom solution enhances the sponsor inbound flow by automating personalized content delivery alongside scheduling, streamlining the sales process.
The AI-powered scheduler now supports SaaStr’s sponsor sales funnel by connecting to about 30 systems, including Salesforce and ad platforms. The tool was created in a rapid 20-minute build session on Replit, demonstrating the potential for AI agents to accelerate internal software development, as detailed by saastr.com.