Badshah's Bad Boy Pizza, co-founded by entrepreneur Karan Tanna and rapper Badshah, aims to surpass ₹200 crore in annualised recurring revenue (ARR) and expand to over 70 outlets by 2028. The brand, which recently celebrated its first anniversary, also announced plans to enter the US and UK markets by 2029, marking a significant step in its international growth strategy, according to livemint.com.
The company plans to open five new experiential flagship outlets by December 2026, including three stores in Mumbai and two in Surat and Ahmedabad. This expansion is part of the brand's next growth phase, which focuses on increasing its footprint in key Indian cities before moving abroad. The founders have emphasized creating unique customer experiences through these flagship stores, aiming to strengthen the brand presence domestically and internationally.
Bad Boy Pizza's growth ambitions come amid a competitive food and beverage sector where brands are increasingly targeting global markets. The planned entry into the US and UK aligns with broader trends of Indian food brands seeking international recognition. With a target of more than 70 outlets and ₹200 crore ARR, the company is positioning itself alongside other emerging Indian F&B startups that have successfully scaled operations and revenue in recent years.
By December 2027, Bad Boy Pizza aims to further expand its outlet count in India, setting the stage for its international debut the following year. The company’s aggressive expansion and revenue targets underscore its commitment to becoming a notable player in the global pizza market, with a clear roadmap for growth over the next three years.