BCT Ventures, a Mumbai-based ecommerce startup focused on nutrition and wellness, has raised ₹42 crore ($4.4 million) in a seed funding round led by 3one4 Capital. The startup officially launched its operations this year, aiming to build and scale consumer nutrition and wellness brands using AI-powered tools. Founded in 2025 by Kashyap Vadapalli, KV Ravi Shekhar, and Anubhav Sonthalia, BCT Ventures plans to leverage AI to transform preventive healthcare products in India, according to inc42.com.
The startup operates as an AI-native venture studio that partners with doctors, nutritionists, and health practitioners to develop products, build digital audiences, and scale sales. BCT Ventures uses three proprietary AI engines—Resonance, Nucleus, and Meridian—to identify consumer demand, develop products, and automate marketing and customer acquisition. Co-founder Anubhav Sonthalia said the company has built an AI-native operating system to make better decisions at every stage, from opportunity identification to brand scaling, inc42.com reported.
This funding round and launch come amid rising demand in India for practitioner-backed preventive healthcare products. BCT Ventures aims to capitalize on the expanding Indian consumer economy, which is projected to grow significantly. Unlike traditional single-brand startups, BCT Ventures focuses on building multiple consumer brands across nutrition and wellness by integrating AI at its core. This approach aligns with broader trends of AI adoption in consumer health sectors and digital marketing, as detailed by inc42.com.
BCT Ventures plans to initially focus on nutrition and wellness but intends to expand into other underserved consumer categories over time. The ₹42 crore seed funding led by 3one4 Capital marks a critical milestone as the startup scales its AI-driven venture studio model, according to inc42.com.