Bed Bath & Beyond has launched the "Legendary Coupon Hunt," offering a $100,000 home renovation to the customer who redeems the oldest coupon by July 13. The promotion also includes $500 gift cards for 100 top entrants and $100 spending money for 50 additional winners. Participants must bring their iconic blue-and-white coupons to Bed Bath & Beyond, The Container Store, or Kirkland’s Home locations to qualify, according to fortune.com.
The campaign aims to reward loyal customers who have held onto their coupons since before the retailer stopped accepting them in 2023. Amy Sullivan, president of Bed Bath & Beyond, said customers treated these coupons like treasure, storing them in purses, filing cabinets, and memory boxes, believing they would be valuable someday. The company, now owned by Beyond, Inc. (formerly Overstock.com), relaunched online after shuttering all physical stores following bankruptcy.
This promotion underscores the retailer’s effort to reconnect with its customer base and revive its brand after years of decline and store closures. The $100,000 renovation prize is a significant marketing move in the home goods sector, where customer loyalty and nostalgia play a key role. The campaign also taps into the trend of brands leveraging legacy assets to engage consumers, similar to other retail revival strategies seen in recent years.
The coupon redemption period ends on July 13, marking a deadline for customers to participate in the sweepstakes. Winners will be announced after this date, with the grand prize winner receiving the home makeover, as detailed by fortune.com.