Bewakoof, the D2C fashion brand, reported a 19.4% increase in net loss to ₹87.4 crore for the fiscal year ended March 2026, reversing its previous year’s profit improvement. The company’s operating revenue rose 40.6% to ₹243.1 crore, pushing total income to ₹248.2 crore, according to inc42.com.
The brand’s EBITDA loss narrowed by 7.2% to ₹54.8 crore from ₹59 crore in FY25, reflecting marginal profitability improvement on an operational basis. Despite this, total expenses reached ₹335.6 crore. Founded in 2012 by Prabhkiran Singh, Bewakoof sells clothing and lifestyle products targeting millennials and Gen Z. Aditya Birla Fashion and Retail acquired a majority stake in the company for ₹200 crore in February 2023.
Bewakoof competes with brands like MyDesignation, Snitch, and The Souled Store in the D2C fashion segment. The company’s revenue growth contrasts with its expanding net loss, highlighting challenges in balancing scale and profitability. The founder announced stepping down in March 2026 to pursue personal goals, and the brand has yet to announce its new leadership structure.
The company’s total expenses of ₹335.6 crore in FY26 outpaced revenue growth, contributing to the increased net loss. The next financial update will reveal how Bewakoof manages its cost structure amid rising competition and evolving leadership, as reported by inc42.com.