D2C grocery startup Anmasa has raised ₹30 crore ($3.1 million) in a seed funding round led by Fireside Ventures, with participation from Blume Ventures and undisclosed angel investors, according to inc42.com. This brings Anmasa's total funding to ₹47.5 crore since its founding in 2024. The fresh capital will support the startup's plans to expand into new cities, open stores and manufacturing hubs, and strengthen its technology and leadership teams.
Anmasa's cofounder Yatish Talvadia told inc42.com that the company is focusing on technology, team building, and expansion. The startup is developing an enterprise resource planning (ERP) system to manage operations from sourcing to delivery. The funding follows a ₹9.75 crore pre-seed round last year and a ₹7.5 crore bridge round in January 2026. Anmasa plans to enter the Bengaluru market within three to six months, followed by Pune or Hyderabad, targeting 25 cities over five years.
Founded by Talvadia and Shailendra Upadhyay, former founder of Veggie India, Anmasa produces and sells minimally processed daily essentials. The startup aims to scale fresh staples through a model it calls ‘Bright Stores.’ The funding round led by Fireside Ventures and supported by Blume Ventures reflects growing investor interest in D2C grocery startups, a sector seeing increased competition and innovation in India.
Anmasa has raised ₹47.5 crore in total funding so far, including the latest ₹30 crore seed round, as it prepares to expand aggressively across multiple Indian cities, according to inc42.com.